The Tool Isn’t the Product
New tools can transform how fast you build and innovate. The real challenge is making sure they work for you today without controlling your product tomorrow. Learn how to take full advantage while keeping the freedom to adapt.
GPT‑5: A Step Forward, Not a Breakthrough
OpenAI’s release of GPT‑5 brings improvements in context length, multimodal inputs, memory, and personalization, but without the dramatic leap some expected. This article takes a grounded look at what actually changed, what is genuinely useful, and where the launch overpromises. From quiet interface upgrades to overstated benchmarks and one now-infamous chart, we examine GPT‑5 for what it is: a solid step forward rather than a breakthrough.
Anatomy of a Discovery Phase
A strong discovery phase is the backbone of successful custom software development. At Rebl, we approach it as a focused process to uncover unknowns, validate assumptions, and align with clients early. This article outlines our step-by-step method, from defining goals to technical deep dives, and shows how early clarity leads to better decisions, smoother execution, and stronger results.
Rethinking MVPs: What Still Works, What Doesn’t, and What Changed
The concept of the MVP has drifted from its original purpose. Once a tool to reduce risk and test assumptions with minimal effort, it’s now often misused as just another step in the roadmap. The article challenges common misconceptions, explains how MVPs have evolved, and outlines what still makes them effective in 2025. With tools making it easy to build fast, the real challenge is clarity: knowing what you're validating, why it matters, and who it's for. Without that focus, an MVP is just noise.
Grok 4: AI's Smartest Model or Just Hype?
Grok 4, xAI’s latest frontier model, arrives with bold claims and benchmark wins—but does it deliver beyond the hype? This article unpacks its performance, architecture, pricing, and ethical concerns to give you a grounded look at what Grok 4 really offers. From multi-agent reasoning to its $300/month price tag, we cut through the noise to assess whether it’s a breakthrough tool—or just another iteration in the AI arms race.
So, What is an AI Agent?
Explore the rise of AI agents in 2025: autonomous systems powered by LLMs that adapt, decide, and act independently. From core anatomy and operational loops to efficiency debates and real-world impact, discover how these intelligent entities are transforming industries and daily life. Keywords: AI agents, autonomous AI, LLM efficiency, 2025 trends
Shopify Editions Summer 2025: What’s New and Why It Matters
Discover the latest innovations from Shopify's Summer 2025 Editions, themed "Horizons," where over 150 updates revolutionize commerce for merchants, developers, and partners. This comprehensive release emphasizes AI-driven efficiencies, seamless multichannel operations, and scalable growth tools to minimize friction and boost automation.
Empowering an Exclusive Artwork Marketplace on Shopify
Rebl Tech recently developed an exclusive, subscription-based artwork marketplace on Shopify, tailored specifically for art creators and enthusiasts. By addressing two main challenges—ensuring restricted access for subscribers and enabling seamless user-generated artwork management—the team engineered a robust solution. The custom Shopify app integrates Shopify’s Subscriptions API and customer account extensions to verify subscriptions and allow users to easily upload and manage their artwork. Notably, media uploads are streamlined using Bytescale, and backend processes are handled through a Remix routes API, which connects user submissions to an internal PostgreSQL database hosted on Heroku. An intuitive admin panel further empowers Shopify administrators to review, curate, and publish artworks, ensuring only vetted pieces are showcased. This innovative platform not only enhances the user experience but also fortifies security, offering a refined digital marketplace that meets the needs of a discerning art community.
AI is the new UI
The New Frontier in User Interfaces: How AI is Redefining Our Interaction with Technology As developers, our primary role has traditionally been to craft User Interfaces (UI) that allow users to access the capabilities of software systems, whether in apps or websites. These interfaces are more than just tools; they serve as portals to the formidable power of computers, previously accessible only to those with technical expertise—namely, software developers.
5 Advantages of Setting Up Your Store on Shopify vs. WordPress
Pixel Perfect
The advent of generative artificial intelligence has revolutionized content creation, introducing an era where pixel-perfect images, videos, and digital media are becoming the norm. While this leap forward offers unparalleled precision and efficiency (to anyone), it also comes with a potential "saturation" problem.