Decked

Decked

About
DECKED, headquartered in Ketchum, Idaho, has been building heavy-duty, American-made storage solutions since 2014. Its Drawer Systems, CargoGlide slides, Tool Boxes and D-Co cases create a fully compatible ecosystem that turns open truck beds and van bays into organized, weather-proof workstations. Every product is backed by a lifetime “No BS” warranty and is available direct, through a nationwide dealer network, or via fleet programs, with manufacturing handled in Ohio and Utah.
Decked

Challenges

DECKED required a comprehensive overhaul of their e-commerce site to improve user experience and streamline product selection.

The specific challenges included:

Implementing a customized product display page (PDP)
Integrating a dynamic vehicle selector tool
Managing complex state changes and data updates within the site
Implementing a customized product display page (PDP)
Integrating a dynamic vehicle selector tool
Managing complex state changes and data updates within the site
Challenge 1
Challenge 2
Challenge 3

Solution

Objective
Tailor product-detail pages to boost visual appeal and usability
Outcome
Enhanced user experience and faster product selection
Detailed Solution
Redesigned layout, streamlined navigation, and introduced intuitive variant selectors
Objective
Enable shoppers to choose vehicle make, model and year, instantly narrowing products and filters.
Outcome
Higher user engagement: longer sessions and more “Add to Cart” clicks.
Detailed Solution
React component streams a large ERP-generated JSON dataset, client-side filters compatible SKUs, and updates the PDP in real time.
Objective
Define a scalable roadmap using Shopify 2.0 and React.
Outcome
Higher customer satisfaction and usability scores.
Detailed Solution
Audited legacy code, established coding standards, and integrated React blocks to accelerate feature delivery.
Objective
Implement a unified state layer to keep components in sync and boost responsiveness.
Outcome
Greater operational efficiency: fewer bugs and faster page interactions.
Detailed Solution
Centralized state with React Context and custom hooks, memoized selectors, and real-time sync to Shopify product data.

Client Testimonials

"ReblTech took a technically complex project and delivered exactly what our users needed. The new vehicle selector is a game changer."

Decked Team

Decked Team

Decked

Tech Stack

  • React
  • JavaScript
  • Shopify 2.0

Results Achieved

Measurable Technical and UX Improvements

Enhanced User Experience

Streamlined filtering and PDP interactions improved user journey and reduced drop-off.

Operational Efficiency

Reduced bugs and simplified data syncing across ERP and Shopify.

Conclusion
The collaboration with Decked highlights ReblTech's capability to deliver complex, user-focused solutions in the automotive e-commerce space, with a challenging product catalog structure that needed to be integrated into Shopify’s Product architecture.
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