Grande Cosmetics
About
Grande Cosmetics, a leading beauty brand, partnered with ReblTech to improve their e-commerce user experience and international SEO. The project aimed to integrate advanced functionality through ReBuy and implement strategic SEO enhancements on various localized domains. With a hands-on collaborative approach, we ensured every detail aligned with Grande Cosmetics’ brand goals and operational requirements.
Challenges
Grande Cosmetics faced the dual challenge of needing to elevate their customer experience during checkout and improve their search engine visibility on global subdomains. These issues required both technical and strategic enhancements to the Shopify platform.
The specific challenges included:
Seamless integration of ReBuy into cart and checkout flows
Addressing broken or misconfigured SEO elements across international sites
Rewriting robots.txt and sitemap structures
Automating and validating hreflang and sitemap references for international SEO compliance
Seamless integration of ReBuy into cart and checkout flows
Addressing broken or misconfigured SEO elements across international sites
Rewriting robots.txt and sitemap structures
Automating and validating hreflang and sitemap references for international SEO compliance
Solution
Objective
Enhance cart and checkout pages with ReBuy functionality.
Outcome
Improved user experience and increased upsell opportunities.
Detailed Solution
We began with in-depth meetings to understand Grande Cosmetics' goals for personalization and cart optimization. After reviewing ReBuy’s technical documentation, we implemented the tool within the Shopify theme using custom scripts, ensuring seamless integration and optimal performance.
Objective
Improve visibility and accessibility across all regional sites.
Outcome
Higher search engine rankings and better user access to content.
Detailed Solution
We identified and resolved SEO blockers, such as incorrect robots.txt entries and hreflang tag issues. Custom XML sitemaps were implemented and automated per market. Our development team worked closely with Grande Cosmetics to ensure consistent updates and optimizations based on SEO best practices.
Client Testimonials
"Thank you all Rebl team for all of your super help with this project"
Tech Stack
- Shopify
- ReBuy
- Custom Development
Results Achieved
Conclusion
This project with Grande Cosmetics highlights how ReblTech empowers brands with tailored technical solutions. By integrating powerful tools like ReBuy and executing precise SEO improvements, we delivered real business value—enhancing customer journeys, improving search rankings, and strengthening brand consistency across markets. Our collaborative and adaptable approach ensures success at every stage of digital growth.