REBL | Case Studies | Redeveloping A National Media Website For Faster Publishing Better Performance And Scalable Video Delivery
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Project-based · Media & Entertainment

From a legacy CMS to a scalable media platform: Redeveloping a national media website for faster publishing, better performance, and scalable video delivery

Transforming Teledoce's digital infrastructure to enhance content management and media delivery capabilities.

Teledoce, a leading national media channel in Uruguay, faced challenges with their outdated digital platform. The project aimed to redevelop their website using WordPress, resulting in improved publishing efficiency and video delivery.

Client
Teledoce
Industry
Media & Entertainment
Platform
WordPress
Focus
Redevelopment of the digital platform for enhanced media capabilities
  • WordPress
Accelerated content publishing allowing for timely news updates.
Streamlined management of video content and shows.
Improved user experience leading to higher audience engagement.
Stronger SEO foundations allowing for better discovery in search engines.

The Situation

Existing website built on a custom CMS with significant technical debt.

Small technical team struggling to manage frequent content updates effectively.

Need for improved publishing speed and site performance for high-volume media.

What We Worked On

Comprehensive Website Redevelopment

Led the full redevelopment of the Teledoce website, implementing WordPress for improved content management.

Migration to an Integrated Video Provider

Migrated the channel's videos and shows to a new provider, ensuring seamless integration with the redesigned site.

Enhanced Publishing Workflow

Developed a structured publishing workflow that caters to the needs of a national media operation, reducing technical friction.

SEO and Performance Optimization

Improved site structure and performance, laying the foundations for better search visibility and user engagement.

Outcomes

Increase in publishing speed
Significantly reduced
Improvement in site performance metrics
Enhanced

What Changed

Accelerated content publishing allowing for timely news updates.

Streamlined management of video content and shows.

Improved user experience leading to higher audience engagement.

Stronger SEO foundations allowing for better discovery in search engines.

In Their Words

The new website gave our team a much faster and more reliable way to publish content, manage our shows, and deliver video to our audience. It was a major step forward for how Teledoce operated online.
— Gustavo Galino, Teledoce

Worth Noting

Teledoce continues to benefit from the new platform, supporting their rapid content delivery and evolving media demands.

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