Building Software

How we build: discovery, MVPs, specs, tooling and the craft of shipping software.

How We Optimized a WordPress Site for the World Cup Without Upgrading Servers

June 17, 2026Building Software

How We Optimized a WordPress Site for the World Cup Without Upgrading Servers

The Tool Isn’t the Product

August 18, 2025Building Software

The Tool Isn’t the Product

Anatomy of a Discovery Phase

August 6, 2025Building Software

Anatomy of a Discovery Phase

Rethinking MVPs: What Still Works, What Doesn’t, and What Changed

August 6, 2025Building Software

Rethinking MVPs: What Still Works, What Doesn’t, and What Changed